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Midlands Manufacturer Expands Sales Team
July 02 2015
Crofts & Assinder, one of the UK’s premium handle and architectural fittings producers based in Birmingham has appointed a new regional sales executive.
Alyn Davies joins the Digbeth family-run business with 30 years’ experience in the manufacturing industry. His previous roles include UK director for a German manufacturer and national sales manager for a Leicester-based handle supplier.

As well as being responsible for sales throughout Wales, the South West and Ireland, Alyn will work closely with the Crofts & Assinder sales team to support and expand its growth overseas, which has already surged by 15% this year.

Commenting on his new appointment, Alyn says: “I’m delighted to have joined Crofts & Assinder at a time when the business is flourishing. I’m keen to apply my previous experience and expertise to support the business growth in both domestic and export sales, and make sure our customers get the solutions they require.”

Alex Crofts, CEO of Crofts & Assinder, adds: “We’re thrilled to welcome Alyn to our team, in what is undoubtedly a big year for the business. This year, Crofts & Assinder celebrates its 140th birthday and we have high aspirations for the company.

“As we continue to invest into product design and the export market, it’s imperative we have a strong team in place to be able to meet the requirements of our UK and overseas customers. I have no doubt Alyn will support our business and help us achieve our goals over the next five years.”

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