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Manufacturing producers have a handle on export growth
April 15 2014
Crofts & Assinder, one of the UK’s premium handle and architectural fittings designers/producers based in Birmingham, has seen around a 40% rise in sales over the last three years, in part due to popularity from the overseas market.
Crofts & Assinder, one of the UK’s premium handle and architectural fittings designers/producers based in Birmingham, has seen around a 40% rise in sales over the last three years, in part due to popularity from the overseas market.

Over the last year, the Digbeth-based business continues to expand its product ranges to Australia, France, Benelux, Germany, China, North America and most recently Russia.

This has resulted in a turnover increase of circa 15%, with 45% sales coming from the export market alone.

Due to substantial economic growth, the company has also launched more than 100 new products for 2015 in its established markets of kitchen, bedroom, bathroom, marine, door and window furniture - some of which have been showcased at renowned exhibitions in France and Germany this year.

Alex Crofts, CEO of Crofts & Assinder, said: “In the last 12 months, we have seen significant interest from an international market and this is an aspect of our business we are looking to develop further.

“Since we began in 1875, we have met the challenge of combining skills of traditional craftsmanship with modern day technology in order to achieve innovative and creative products, and the diversification and launch of our new products has evidently expanded due to interest from overseas.

“We’ve already had a successful start to 2015 as we have launched our new catalogue and showcased our products to larger audiences across Europe. Over the next five years, we forecast significant growth both abroad and in the UK, and plan to invest further into design and strengthen international relationships further.”

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